Are you considering investing in a content marketing strategy? If so, you might want to understand content marketing and its benefits. Understanding what it is, how you can use it, and whether it applies to your business can help you plan and implement a strategy that can drive positive results. We have compiled some of the most commonly asked content marketing questions below to aid you in your marketing journey.

1.    What is content marketing?

Content marketing involves promoting your brand by creating and distributing high-quality, valuable, consistent, and engaging content to attract the attention of your target audience. Content marketing focuses on creating content that resonates with the needs of your target audience.

You can focus on creating content that your prospective customers care about. For instance, you can create roofing content that addresses your potential customers’ pain points. “How to fix a leaking roof” or “signs that your roof needs replacement” are some of the topics you can focus on.

When you consistently create valuable and relevant content, you can increase your authority and credibility and gain the trust of your audience. This could translate to more brand exposure, increased leads, increased profits, and more depending on your marketing goals.

There are different types of content you can create and distribute including:

  • Blogs
  • Videos
  • Podcasts
  • Infographics
  • Case studies
  • EBooks
  • Whitepapers
  • Webinars

Content marketing also involves identifying the right channels to use for your content distribution. You can research and find out where you are most likely to reach a wider target audience. For instance, you can post your content on social media platforms such as Facebook, YouTube, Instagram, Twitter, and more. You can also post high-quality website content to attract potential customers.

A content marketing expert can help you create and distribute high-quality content on different channels. An expert can come up with an effective marketing strategy that can help you increase brand awareness and attract more traffic.

2.    Who uses content marketing?

You could benefit from content marketing if you own a small, medium, or large business. You can plan and execute an effective content marketing strategy for your roofing, plumbing, interior design, construction, or landscaping business.

Most businesses utilize content marketing to increase brand awareness, drive traffic, get more leads, increase customer loyalty, and more.

About 53% of businesses invest in content marketing including large and small corporations. You can use content marketing to achieve your marketing objectives. Below are some benefits you can get from content marketing.

Increased brand awareness

When you constantly create valuable and useful content, you attract users who are interested in your content. The more potential customers you attract the more exposure your brand gets. With high-quality content, you can build a positive reputation and increase your chances of getting recognized by more prospects.

More traffic and leads

Content marketing helps you attract more traffic and relevant leads to your website. Search engines like Google provide users with the most effective answers to their queries. With valuable content, your website can become more visible on search results and attract more traffic.

Increased conversions

Most customers are likely to engage with your content before converting into customers. Creating quality content can increase your chances of converting more leads into customers.

For instance, you can post case studies on your interior design website and increase your chances of getting more conversions. When an interested lead goes through your previous successful projects, they might invest in your services.

3.    Does content marketing work?

Yes, content marketing does work when properly planned and implemented. Businesses that use content marketing get about a 30% higher growth rate than companies that don’t use content marketing. Similarly, about 72% of marketers say that content marketing increases leads and engagement.

Companies that implement content marketing have a better customer retention rate of about 5-10%. You can consider investing in a content marketing strategy to grow your business. Content marketing helps you create lasting relationships with clients through high-quality content. Through content, you can set yourself apart from your competitors.

Valuable content shows your prospects that you care about their needs and you can provide lasting solutions to their challenges. For instance, consistent, interesting, and engaging videos, can attract prospects who might keep coming back for more valuable content. This strengthens your brand’s credibility and increases traffic and leads.

High-quality content also helps you create meaningful relationships with your potential clients. For instance, when you create informational content that provides plumbing solutions to your users, they are likely to come back for more when they encounter more challenges. You can also gain your clients’ trust with credible and quality content.

You can also engage your audience by answering questions on social media posts and reacting to comments. This helps you create and maintain relationships with your potential customers. Content marketing also helps you generate more leads through compelling calls to action (CTAs).

4.    Isn’t content marketing educating competitors?

No, content marketing isn’t educating your competitors. With a well-laid-out marketing strategy, you can gain a competitive edge over your competitors. While many businesses are using content marketing, you can stand out from the crowd by creating unique content.

You can create unique content such that even if competitors tried to apply your strategy, you would still be steps ahead of them. Try to understand the needs of your target audience and devise a content strategy that addresses their needs. You can come up with your unique brand’s voice that sets you apart from your competitors.

Try to identify opportunities you can use to create a roofing marketing strategy that shows your clients what you do differently from your competitors. You can apply several marketing ideas like creating and distributing high-quality blog posts, videos, podcasts, and more.

Empathize with your target audience and create objective and comprehensive content that provides solutions to their challenges.

You can outsource expert content marketing services to maximize quality. An expert can create content that aligns with your brand’s voice and objectives while still offering maximum value to your target audience.

For instance, regularly updating your roofing blog with informational and interesting content can give you a competitive edge. You can also repurpose your content for social media platforms like Facebook or Instagram.

Incorporating quality infographics in your blog posts can also increase your chances of getting more leads and traffic. Your prospects might also share the infographics which can increase traction to your website. When carefully and strategically implemented, your competitors might not learn much from your strategy.

5.    How do we do content marketing?

Content marketing begins with a well-defined plan and strategy. Without a plan, your content marketing strategy might not produce the expected results. Below are some factors you should consider when creating a content marketing strategy.

Establish your goals

Clearly mapping out your goals allows you to have a clearer picture of what you are working towards. Whether you want to increase leads, make more profit, increase sales, or boost your ROI, clearly establishing your goals will help you create and implement an effective content marketing strategy.

Define your target audience

Identifying whom you are targeting is the next step of content marketing. When you clearly define your audience, you can create content that is better suited to address your potential clients’ needs. You can also be in a better position to understand their needs.

Research your competitors

Content marketing also involves researching your competitors. You can try to discover what type of content they post and how often they do it. Proper competitor research can help you devise a better strategy.

Select your content types

After researching your audience, you can tell the type of content that they are likely to engage with. For instance, you could create videos, podcasts, or blog posts depending on your customers’ preferences.

Create and distribute your content

The next step involves creating valuable, informational, and engaging content. You can do this with the help of an expert. You should also consider selecting the most relevant distribution channels. For example, you can create an Interior design page on Facebook and consistently post engaging content.

6.    Where do you start with content marketing?

Content marketing can be overwhelming especially if you don’t know where to start. You can begin by identifying your goals. What do you want to achieve with content marketing?

You might want to create more brand awareness for your small plumbing company or increase traffic to your construction website. Either way, setting clear goals can help you come up with an effective content marketing plan.

Try to also identify your target audience and familiarize yourself with their needs. For you to create great content you should try to research and clearly define your audience. Discover where your target audience gets information, what they search for, where they like spending their time, and what they care about.

For instance, if you have a roofing company, your potential customers are more likely to look for roofing content online. You need to know what type of information they look for. Do they rely on social media? If they do, you will need roofing social media posts. Try to discover what they search for. When you discover the search intent of your target audience, you can create content that addresses what they are looking for. Try to find out the social media platforms that your target audience uses. If they read blogs, think about creating valuable roofing blogs.

For instance, if your potential clients use Facebook more than Instagram, you can distribute more of your content on Facebook. Alternatively, you can create YouTube videos if your target audience mainly likes spending time on YouTube.

7.    What are the steps of developing a working content marketing strategy?

For your marketing strategy to work, you should consider creating a systematic approach that includes the following:

Clearly define your goals

First, you should set your marketing objectives and goals. Try to create goals that are realistic and easily measurable. Focus on metrics that you can easily track and monitor. Some of the goals you could consider are increased website traffic, increased conversion rates, reduced bounce rates, increased ROI, and more.

Know your target audience

Conduct market research and identify your audience. Try to identify their pain points and understand their needs. When you understand your audience, you can easily create content that adds value and provides useful insights.

Research your competitors

After understanding your audience, you should try to research your competitors. Find out the marketing strategies they use and how you can improve or devise better strategies. Through competitor research, you can identify their weaknesses and use that as an opportunity to create unique roofing content.

Select content types

By now, you could have a clue of what your target audience likes and dislikes. Find out more about the type of content they prefer and use that to select the most appropriate forms of content. If your audience loves reading, blog posts, case studies, or eBooks would be more suitable. On the other hand, videos and infographics would be better if your audience prefers visual content.

Create and distribute high-quality content

You can consider hiring an expert to conduct keyword and topic research for your content. They can come up with relevant keywords that can increase your ranking on search results. An expert can also come up with interesting topics that attract more traffic.

Measure results and improve

You can use tools like Google Analytics, Google Search Console, Keyword Planner, and more to track and monitor your content marketing results.

8.    How often should you post your content?

Are you wondering how often you should post your content? The frequency with which you post content on your website or social media platforms depends on factors such as the size of your business, your industry, your strategy, and more. However, if you can, you should try and post as much content as you can.

The average frequency for posting blog posts is about 2 to 4 times per week. This translates to about 11 to 16 posts per month. Around 77% of users read blogs often. Consistently posting blog posts can improve your content marketing results. You can get more traffic and increase conversions with frequent blogging.

The competitiveness in your industry can also determine the number of times you should post your blog posts. For instance, you might need to post roofing content regularly to stay ahead of your competitors. You can even post up to 6 times a week to get better results. About 60% of bloggers who post on a daily basis attest to great results.

Posting your content on social media platforms depends on the type of channel you are using. If you are using Facebook, you should try to post at least 1 to 2 times daily. Facebook users spend an average of 33 minutes per day on the platform with videos getting an engagement rate of about 6.04%.

Twitter requires you to post about 4 to 15 times a day to get optimal results. About 16% of Twitter users perform brand research on the platform and 58% of Twitter users visit the platform daily.

On Instagram, posting between 1 and 3 times per day can produce the desired results. About 6 out of 10 Instagram users log in to their accounts at least once daily and 70% of users watch Instagram stories daily.

9.    What is content repurposing?

Content repurposing involves altering existing content to serve new marketing objectives. For instance, you can repurpose your video content into a blog post or a podcast into a blog.

Content repurposing aims at reaching a wider audience through different marketing platforms. For instance, you can repurpose your roofing blog into a video and post it on YouTube to gain more traction.

Content repurposing helps you save time and resources that would have been used to create fresh content. You can also attract more traffic and generate more leads from repurposed content. For instance, you can reach potential clients who prefer video content to blog posts by repurposing your blogs.

Content repurposing also breathes new life into old content. For instance, repurposing your old plumbing podcast into a video can increase the relevance of your old content. Content repurposing also helps you maximize your content marketing goals by expanding your reach across multiple platforms.

You can post your videos on YouTube, Facebook, Instagram, Twitter, and more. You can also post blog posts on your website and maximize your chances of enhancing brand awareness, getting more leads, etc.

Repurposing your content also increases your chances of generating quality backlinks to your website. Backlinks from authoritative sources can increase your authority and credibility. When your target audience views your brand as a credible source of information, they are likely to trust you more.

10. What is social media content marketing?

Social media content marketing involves creating and promoting your content through social media platforms. These platforms include YouTube, Facebook, Twitter, Instagram, LinkedIn, TikTok, and more.

Social media content marketing focuses on attracting the attention of your target audience through distributing interesting, engaging, informational, and valuable content.

Social media content marketing can help you reach a wider target audience and increase traffic to your website. Facebook has about 1.9 billion users globally and you can use the numbers to your advantage to reach your potential customers.

Social media content marketing is one of the most effective marketing ideas that you can use to increase brand awareness, generate more leads, and increase conversions. A social media expert can help you identify the most suitable channels to market your roofing content. They can also create and distribute quality and relevant content on your social media platforms.

You can post high-quality Do It Yourself (DIY) videos on YouTube. For instance, you could post a video that solves a particular problem such as: “how to fix a clogged sink” or “how to install a toilet”. You can alternatively post an eye-catching infographic on Facebook or Twitter.

You should also consider distributing your content on the most relevant channels. For example, if your target audience uses Facebook more than Instagram, you can post more on Facebook.

Some social media channels allow your target audience to interact with your content through comments, likes, shares, and more. You can directly interact with your audience and create long-term relationships.

11. Is blogging part of content marketing?

Yes. Blogging is an important aspect of content marketing that you can use to attract potential customers to your website. Through blogging, you can create quality roofing content that appeals to your target audience. High-quality blog posts can help you get more traction and rank higher on search results pages.

You can hire an expert writer to research and find out what your target audience cares about. They can come up with topics that perk the interest of your readers and keep them engaged.

An expert writer can create valuable, informational, and relevant content that showcases your industry expertise. When potential customers gain value from your blog posts, they are likely to view your brand as a credible and trustworthy source of information.

Quality blog posts can also attract natural backlinks from authoritative websites. This increases your chances of attracting more traffic to your website and increasing your authority. You can also include quality infographics in your blog posts to increase engagement and acquire more backlinks. Your readers might even share your infographics on social media platforms and help you reach a wider target audience.

Updating your blog frequently can help you keep your readers interested. For instance, you can try to post at least 3 times per week to get more traffic and enhance brand awareness.

Try to include compelling calls to action (CTAs) that can drive profitable customer action. For instance, you can write something like “subscribe to our blog today” or “click here to learn more”.

12. Is video part of content marketing?

Yes, video is a vital part of content marketing that you can utilize to gain more traffic, acquire more leads, increase conversions, and more. Video content is one of the best marketing ideas that can help you attract and add value to your potential customers. About 81% of businesses incorporate video into their content marketing strategy.

Video content lets you interact directly with your potential clients using a more personal approach. Through video content, you can invoke your prospective customers’ emotions and increase conversions easily.

You can try to create valuable content that addresses your customers’ pain points. The more your content is interesting and engaging, the more you build your viewers’ trust.

For example, you can host webinars on your plumbing website and address all the challenges that your potential clients might be facing. You can also provide construction solutions by posting “how to” videos on YouTube.

You can reach a wider audience by posting your videos on several platforms. For instance, you can post on Facebook, Instagram, Twitter, YouTube, and more. Videos can also be repurposed to add more value and expand your reach. For example, you can repurpose your videos for Instagram reels, Facebook stories, and more.

Video marketing allows you to break down complex information which in turn helps your audience understand your content better. For instance, you can provide product or service demonstrations. When potential customers understand what your product or service can do for them, they might invest in the product or service.

Video content is also more engaging than written content and improves your chances of getting more traffic.

13. What is a content calendar?

A content calendar is a tool you can use to plan, schedule, and organize your content publishing. This tool allows you to schedule the most appropriate time and platform to post particular content. For instance, you can schedule your YouTube video roofing content for a certain month and your blog posts for another month.

Without a well-laid-out plan, content marketing can become overwhelming due to the many aspects involved. For instance, without an organized plan, you might miss out on posting or monitoring your blog posts, videos, case studies, podcasts, and more.

With a content calendar, you can easily check your content status and keep your team updated. You can also delegate different tasks to your team members. The tool helps you effectively manage your content workflow seamlessly from beginning to completion.

With a content calendar, you can understand the goals and objectives of your content marketing strategy and work towards achieving them. You can also easily post quality and interesting content consistently to keep your target audience engaged and updated with fresh content.

Content calendars are designed differently depending on your business goals and needs. However, you can design your calendar to include the following aspects:

  • Upcoming pieces
  • Status updates
  • Promotional activity
  • Partnerships
  • Updates to existing content

14. What is content siloing?

Content siloing is a Search Engine Optimization (SEO) strategy that involves structuring and grouping related content to increase traffic and increase ranking. Content silos focus on categorizing content based on keywords and related topics.

The content topics that are categorized together form a content silo. Content siloing also helps you build a link-building structure that can easily guide your readers from one post to the next.

Silos allow you to organize your content logically to improve user experience and boost your ranking. When your content is properly structured, search engines can easily crawl and understand your website content. Content silos help your potential customers understand how your content relates to one another.

A proper link-building structure helps your readers smoothly transition from one related post to another. Internal links also help search engines find fresh content on your website and rank you for it. You can hire an expert to help you create quality content based on related topics and come up with relevant keyword themes to increase your website’s visibility.

Content silos can help you build authority and trust in your prospective customers. Content siloing can also help your potential customers understand your content better and increase conversion rates. For instance, when a potential client reads through several related articles about design-build, they might have the confidence to invest in your design-build services.

If you have a HVAC business, you want to have all your content organized so that it reflects your full portfolio. So, when doing a HVAC SEO services audit, you will also rely on your content silos to effectively audit your efforts. If you don’t have one, you will most likely struggle to create, execute, track, and improve your campaigns.

15. What is a content audit?

A content audit involves systematically documenting and reviewing your website content to assess its strengths and weaknesses. By conducting a content audit, you can evaluate the performance of your content marketing strategy and make improvements.

You can conduct a content audit to discover whether your content marketing strategy is reaching your marketing goals. If not, you can identify the areas that need improvement and create content that resonates better with your audience.

A content audit can also help you discover more opportunities that you can use to the advantage of your interior design brand. Consider outsourcing expert services to conduct a content audit on your website. An expert knows how to effectively analyze content and determine whether adjustments should be made.

For instance, your expert can review your blog posts, keywords, or landing pages and identify opportunities. Some of these opportunities could be utilizing more keywords, adding meta descriptions, creating more content, and others.

By conducting a content audit, you can understand how your content drives customer action. For instance, you could discover how many potential clients converted into active customers after engaging with certain posts.

You can also discover what type of content your audience loves more and dedicate your efforts to creating such content. Content audits can help you identify potential problems and fix them.

For instance, in case of high bounce rates, you can try to discover why customers fail to engage with your content and come up with solutions. It could be that your blog content is too thin which you can fix by creating lengthier and more comprehensive content.

16. How can I use content marketing to increase brand presence?

Wondering how you can enhance brand exposure through content marketing? We can help you devise a strategy that boosts brand awareness below.

Research and understand your audience

The first step to increasing brand awareness is understanding your target audience. Try to conduct thorough market research and clearly define and understand your audience. You don’t want to market to the wrong audience or create content that your audience dislikes.

Try to find out what they are most interested in. Identify their pain points and needs. This way, you can come up with content that can provide solutions to their problems. Discover their motivations, where they spend most of their time, their buying habits, and more.

Identify your unique value proposition

Your competitors are also likely to use content marketing to boost brand awareness. In this case, you should consider creating a unique selling proposition that sets you apart from your competitors. What value can you add to your potential clients that your competitors can’t? it could be better customer service or advanced solutions.

Create your content strategy

Before creating your content, come up with a well-mapped-out strategy that can drive better results. Identify the types of content your audience likes. Your audience might engage more with videos, blog posts, podcasts, case studies, and more.

Pick the most relevant types of content that are likely to reach a wider audience. You should also pick the most effective marketing channels like Facebook, YouTube, Twitter, and more.

Utilize your blog to create awareness

If you don’t have a blog, create a blog to attract more traffic to your website. You can hire a writer to create high-quality, informational, and valuable content that attracts more readers to your website. An expert can focus on interesting topics that align with your customers’ needs.

17. How can content marketing help address target audiences throughout the customer purchase journey?

About 81% of consumers conduct research before making a purchase. You can use content marketing to guide customers throughout their purchase journey using quality content. Below is how you can use content to address your audience throughout their purchase journey.

Create quality blog posts

In the awareness stage, customers want to know what your brand is all about before they consider buying from you. In this stage, you can engage them with quality roofing articles that address their pain points. Once a customer becomes aware of a problem, they are more likely to look for a solution.

Incorporate case studies

The consideration stage is where a potential client begins to consider your brand as an answer to their problem. They might consider purchasing a product or service but they require more information. You can use case studies to show them how the solution worked out for a previous client.

Use video guides and demonstrations

At the conversion stage, the client is ready to invest in a particular service or product. You can use guides and demonstrations to persuade them to make the purchase decision. For instance, you can show video proof of how a particular solution works.

Send follow-up emails and guides

Try to create a positive experience even after making a sale. Great customer service is crucial at the loyalty stage. You can try to send follow-up emails enquiring about the performance of your product or service. Consider sending guides to help your customer understand how the product or service works.

18. How does content marketing drive revenue?

Content marketing is an effective marketing strategy that can drive sales and increase revenue. Learn more about how content marketing drives revenue below.

Content attracts new leads and customers

High-quality blog posts, videos, podcasts, infographics, and landing pages can attract more relevant traffic and leads when properly optimized. Quality content can boost your ranking and improve your visibility on search engines. The more visible you are the more you are likely to attract viable leads who might convert into actual customers and drive revenue.

Quality content increases conversions

Creating valuable content that guides your potential clients throughout their purchase journey can increase conversions. This can in turn increase sales and boost your revenue. You should consider creating content that persuades your prospective clients to make a purchase decision.

For instance, you can create construction case studies to show your potential clients how you successfully handled past projects.

Valuable content improves customer loyalty

Consistently posting high-quality content for your audience can encourage customer loyalty. Creating quality content builds your brand’s credibility and increases your customer’s trust. The more you provide quality, the more your customers will stick to your brand. When you consistently acquire loyal customers, you can generate more revenue.

Content can be repurposed for new audiences

Your old content can still add value to your target audience and increase revenue. You can update your content or convert it into another form to reach a wider audience. For instance, you can repurpose your old article into a YouTube video.

19. How do we measure content’s influence on sales and revenue?

You are probably wondering how you can tell the impact your content has on sales and revenue. Below are some metrics you can use to determine the influence of your content on sales and revenue.

Revenue generated by each type of content

If you are using different types of content, you can measure the amount of revenue generated by each content type. Try to measure revenue generated by blog posts, videos, podcasts, eBooks, case studies, and more.

Measuring different content types helps you learn which types of content your audience likes. This way, you can focus more on the content types that drive more revenue.

Report on high-level revenue contribution

Try to measure and report on high-level revenue contribution. For example, when a potential client views your video and then subscribes to your YouTube channel, you should consider YouTube a high-level revenue contribution asset. This helps you track and monitor your content’s influence on sales and revenue over time.

Measure content usage

You can measure how a client engages with your content. For instance, you can find out how long your clients spend on your blogs, web pages, the number of shares, and downloads. Try to measure content engagement against your conversion rates. For instance, a client might read a case study before making a purchase.

20. How much does content marketing cost?

The cost of content marketing varies depending on several factors. These factors include:

  • Business size
  • Marketing goals
  • Budget
  • Resources
  • Service provider

The cost of content marketing also depends on the type of content you would like to invest in, the duration, and more. Therefore, your content marketing cost can range anywhere between $6,000 and $60,000 upwards per month.

If you decide to outsource content marketing services, the type of service provider you choose could also determine the overall cost of your project. The cost of hiring a freelancer or a marketing agency is different. Some service providers like freelancers might also charge hourly while marketing agencies charge monthly.

A freelancer might charge $35 to $60 hourly for written content. A marketing agency can charge $1000 to $3000 monthly. You can hire a service provider that best fits your budget and resources.

A freelancer can charge $300 upwards for visual content like infographics while a marketing agency charges $500 upwards. If you prefer video content, a marketing agency can charge you $1,200 to $50,000 per video depending on your content needs.

21. What type of content can you use?

You might be thinking about investing in content marketing and you are wondering what type of content you can use. The type of content you choose depends on your content marketing goals and what your audience values. For instance, if you discover that your target audience consumes video content more than podcasts, you can lean more towards video content marketing.

In other cases, utilizing several forms of content might be the most appropriate option. Let us cover some types of content you can use below.

Website content

You need website content to help you introduce your company, services, product features, benefits, and other information. Before you even think of venturing out to create social media posts and blogs, ensure that you have all the information a prospect needs to buy from you. If you have a roofing company, tell the client what you do, how you do it, why they should pick you, and how to contact your company. To do that, you need a specialist roofing website content expert.

Blog posts

Blogging is an effective content marketing technique you can use to attract potential clients to your website. However, your blog posts should be informative, interesting, and engaging enough to attract and retain the right audience. An expert writer can create content that showcases expertise, authoritativeness, and trustworthiness.


Sometimes your potential customers might not have the time to read an entire blog post. In this case, creating video content can help you capture the attention of your audience. Furthermore, visual content can be more appealing and personable. You can try to create DIY roofing content, guides, or informational content to grab your clients’ attention.


When looking for information, your target audience might prefer easy-to-understand content. Infographics can break down complex information into clear and concise pieces that are easy to understand. Infographics are also easy to share and can reach a wider audience and attract more traffic and leads.

Case studies

Your prospective clients might want to see proof of your work before they invest in your services. Case studies can be persuasive and lead to more conversions. When you document your previous projects, it might be easier for more clients to trust you with their projects.

22. Which is the most effective content marketing technique?

If you are implementing a content marketing strategy, you might want to use the most effective technique. Content marketing encompasses different techniques and forms of content. How well you choose your techniques and implement them is what determines whether they are effective or not.

Your audience also determines the type of content marketing technique that can be more effective. You can research and discover what your audience prefers. Understanding your audience helps you come up with content marketing techniques that align with your potential clients’ needs.

For instance, if your audience spends most of their time on Facebook or Instagram, you can use video content or social media posts to reach them. However, if your audience is constantly looking for information on search engines, you could use blog posts to attract them to your website. If they consume different types of content, you can incorporate different forms of content in your marketing strategy.

Your content marketing techniques can also be determined by the sales funnel. You should consider using techniques that smoothly guide your clients throughout their purchase journey.

For instance, customer reviews might be great at the conversion stage to convince a potential client that you provide quality plumbing services. On the other hand, blog posts might be effective at the very start, to make your customers aware of your brand.

You can use the different types of content below depending on your goals and the needs of your target audience:

  • Videos
  • Infographics
  • Case studies
  • Email newsletters
  • Blogs
  • EBooks

23. Which content is most effective?

You might want to avoid investing in content forms that don’t produce results by identifying the most effective content types. While there are many types of content, the most effective ones will depend on your type of business, marketing goals, target audience, industry, competition, and more.

How proficiently you plan and implement your content marketing strategy will also determine the effectiveness of your content. You should consider investing in high-quality content and distributing it to the right platforms. Some of the most effective types of content you can use include:

Video content

Video content is a popular and effective form of content. About 54% of consumers say that they would prefer to see more video content from businesses. Videos are also more appealing and memorable. Consumers retain about 95% of information when they watch a video compared to the 10% that is retained from textual information.

Blog posts

Blogging can improve your visibility and increase traffic to your website making it an effective type of content. About 68% of online experiences start with search engines. You can use blogs to provide useful information to consumers.

Around 68.5% of consumers say that blogs increase the credibility of a website and around 50% of consumers engage with blog content before contacting the sales rep.


Incorporating infographics in your content marketing strategy can help you increase website traffic, authority, and credibility. Infographics can increase website traffic by around 12%. Infographics are also easy to read and understand compared to longer forms of content.

24. What content marketing strategies work best?

You could be at loss trying to determine the most effective and suitable marketing strategies to use. Some strategies might work better than others depending on your goals. You can try to find out what your target audience needs and come up with a strategy that addresses those needs. Below are some of the strategies that can be effective.

Using visual content

Visual content includes videos, images, infographics, webinars, and more. Visual content is more attractive, engaging, and personable compared to text. About 96% of consumers watch a video before making a purchase decision.

You can distribute videos and images on social media channels to attract your potential customers. Try to include images and infographics in your blog posts to break text monotony and increase engagement.

Repurposing old content

Content creation can take up much of your time and resources. Repurposing old content can add value to your potential clients and reach a wider audience.

About 46% of marketers say that repurposing content is more effective than creating fresh content from the ground up. You can repurpose your old interior design blogs into YouTube tutorials or transform your data into case studies.

Creating engaging web content

Your landing page, about us page, services pages, and more can impact how your potential customers behave. A poorly structured landing page with thin unappealing content can lead to an increased bounce rate. You can outsource an expert writer to craft converting web copy.

Key-word-rich blog posts

Optimized blog posts can increase your visibility and website traffic. An expert can conduct extensive keyword research and incorporate the relevant keywords into your blog posts. A combination of relevant keywords and high-quality content can be an effective strategy in the long run.

25. Who creates content?

If you are wondering who creates the different types of content you see on websites and social platforms, you are in the right place. A content creator is responsible for creating high-quality, valuable, relevant, informational, and engaging content for your target audience.

A content creator familiarizes themselves with your brand objectives and comes up with content that can appeal to your target audience. An expert content creator conducts market research to understand your audience and competitors better. Once they understand your audience, they can craft content that attracts and engages your potential buyers.

Content creators can create different types of content from infographics, videos, blog posts, podcasts, eBooks, whitepapers, case studies, and more. You can consider outsourcing expert content creation services to get quality content that drives results. Hiring an expert can allow you to focus on other aspects of your business while they create quality content.

A content creator has the right tools required to create valuable content. For instance, they know how to use tools like Google Analytics, Google Console, Keyword Planner, and others depending on your content needs. They also have editing skills that ensure your content is free of errors. Content creators know the right channels to use, what, and when to post content.

Content creators are well versed in selecting and optimizing topics for search engines. They know the right keywords to use in your content to boost rankings and increase traffic. A content creator can effectively post and manage your social media accounts. They also monitor and track the relevant metrics and make improvements where necessary.

26. Can executives create content?

You could be an executive wondering whether you can successfully create content for your brand. Well, with the right experience and skillset, you can create content that provides value to your audience while delivering your unique value proposition. After all, you know your brand’s objectives and goals better than an outsider.

However, content creation requires extensive planning and can take up much of your time. Content creation should also be consistent and it can be difficult to balance content and other business operations. If you have no experience with content creation, you might also end up spending too much time and resources and getting poor results.

We recommend outsourcing content creation services from a reputable freelancer or content marketing agency. This is because a content creator has the experience required and knows the ins and outs of content creation. Content creators can also dedicate all their attention to achieving your marketing goals since that is their profession. This would give you a chance to streamline other business activities.

A content creator can discover the needs of your audience and find out the types of content they are most likely to engage with. An executive on the other hand might not know the best types of content that can meet consumer needs. Content creators also can select the most appropriate content distribution channels which you might not be good at.

An expert content creator can also effectively conduct keyword research, create compelling topic ideas and optimize your content for search engines.

27. How long does content marketing take to work?

You are probably reluctant to invest in content marketing without knowing exactly how long it would take to get results. We understand your situation since knowing how long it will take for your strategy to work might help you prepare better.

While content marketing takes time to work, the duration will depend on your business size, goals, strategy, and more. A poorly planned and executed strategy might never even generate any results. However, for a small or medium-sized enterprise, a properly planned and implemented content marketing strategy can take 6 to 9 months to produce measurable results.

You might begin to see results earlier or later depending on your consistency and efforts. Other factors that can influence the results period include the type of industry and nature of the market. For instance, your roofing business might take longer to get results compared to another type of business like HVAC.

You can determine whether your content marketing strategy is working by setting realistic goals. Try to focus on the right metrics. For instance, you can measure traffic, leads, conversions, bounce rates, click-through rates, and more.

Your marketing strategy can also influence the success rate of your content marketing efforts. Businesses with more than 400 blog posts get more traffic than those with less than 400 blog posts. About 81% of marketers say that video content has directly increased sales. Your consistency and content marketing strategy can determine whether you get results.

28. Which metrics should we measure for content marketing?

Wondering how to tell whether your content marketing strategy is effective? Focusing on the appropriate metrics can help you determine the performance of your strategy. Learn more about these metrics below.

Website traffic

Website traffic is the number of website visits you get from your potential clients. The amount of traffic you get can determine whether your content marketing strategy is successful. If your traffic increases, it means that your strategy could be working.

You can try to measure the amount of traffic by source to find out how potential customers discover your content. For instance, does your traffic mainly come from your social platforms or through organic searches? You can use Google Search Analytics to track your website traffic.

Click-through rate and impressions

Click-through rate is the number of times users click on your web pages. impressions on the other hand are the number of times your website becomes visible on search engines when a user enters a particular query.

A high click-through rate could indicate that your titles and meta descriptions are effective. High impressions might indicate that your keywords are ranking higher on search engines.

In case of low impressions and click-through rates, you can try to improve your titles, choose better keywords, and more. Consider using Google Search Console to monitor your impressions and click-through rate.

Conversion rate

Potential clients might be reading your blog posts or sharing your content without taking further action. Monitoring and tracking conversion rates can help you discover the number of users that completed more actions. For instance, you can track the number of potential customers that signed up for your email newsletter, completed transactions, and more.

29. What is a buyer persona?

You might have heard or come across the term buyer persona but you are not really sure of what it entails. A buyer persona is a profile that represents your ideal customer. You can create a buyer persona to represent your target audience after extensive research.

Buyer personas portray who your customers could be, their challenges, needs, behavior, and more. You can create different buyer personas since people might have varying behavior and attitude toward your brand.

For instance, one customer might consider different factors before purchasing while another might not need much convincing. Creating buyer personas helps you understand your target audience better. This way, you can provide value to them and grow your business in return.

Buyer personas can also help you create a content marketing strategy that addresses your customer’s needs throughout their purchase journey. For instance, if your clients need to trust a brand before making decisions, you can create content that builds your clients’ trust and convinces them to take action.

You can come up with effective buyer personas through in-depth market research. You should also consider getting insights from team members who have interacted severally with clients. Asking potential customers directly through interviews can also help you create strong buyer personas. Below are some points that can help you create ideal buyer personas.

  • What is their age?
  • What role do they play?
  • Where do they reside?
  • What challenges do they face?
  • How do they interact with vendors?
  • What is their economic status?
  • What are their motivations?

30. What is a customer journey?

In case you are wondering what a customer journey entails, this information is meant for you. A customer journey is the series of interactions that a customer has with your brand, products, or services. When a customer is looking for information, products, or services, they are unlikely to make a purchase immediately without interacting with your brand.

The experience a customer gets before and after they make a transaction, makes up the customer journey. The type of experience your brand provides to customers can determine whether you lose or retain those clients.

For instance, great customer support, valuable content, quality services, and more can improve the customer experience during their purchase journey.

Understanding the various needs of your potential clients at each stage can help you provide a seamless experience and retain more customers. The customer journey consists of several stages which include:

Awareness stage

This is the stage where your customer realizes they have a problem and need more information to determine the most appropriate solution.

Consideration stage

Once a customer has properly researched and understood their problem, they begin weighing potential solutions. For instance, if a customer has a leaking roof, they start looking for the most appropriate solutions. This could be roof repair or replacement services.

Decision stage

At the decision stage, the customer has identified an ideal solution to their problem and is ready to purchase. During this stage, you can use persuasive content to influence the customer’s buying decision.

Loyalty stage

The loyalty stage is where the client decides to stick to your brand because they got a good experience. Consistent effort can help you retain more customers at this phase.

31. What do you mean by audience?

When investing in a content marketing strategy, one of the key elements is identifying your target audience. You might be wondering what a target audience is and how you can clearly define yours.

A target audience is a group of consumers who are likely to be interested in your brand, products, or services. This group of consumers shares most characteristics such as demographics and behavior.

Clearly defining and understanding your target audience helps you create content tailored to their needs. Some of the common characteristics your audience is likely to share include:

  • Age
  • Gender
  • Location
  • Socio-economic status
  • Education level
  • Hobbies and interests
  • Buying habits

Conducting thorough market research can help you discover your audience. For instance, after research, you might find out that your customers are women aged between 30 and 40 who live in Richmond, Virginia with an interest in interior décor.

Failing to define your audience can lead to poor content marketing results. This is because not everyone is likely to be interested in what you have to offer. Targeting your ideal customers, on the other hand, helps you understand their challenges and create appropriate solutions using your content marketing strategy.

You could be targeting a broader audience or a niche one depending on your business. For instance, for your plumbing business, you can try to focus on homeowners, commercial property owners, real estate managers, and more.

When you understand the goals, motivations, interests, expectations, and challenges of your target audience, you can create a unique selling proposition that sets you apart from your competitors.

32. Why won’t people come to your content?

You might keep publishing content on various platforms but it gets little to no engagement and you are wondering what the issue could be. Your social media posts might have no comments, likes, or shares. Alternatively, your blogs might be driving very little traffic and getting no engagement. Read on to find out why your content gets no engagement.

Failing to target the right audience

When you target the wrong audience, they are likely not to be interested in your content. If your content is not relevant to consumers, they are likely to ignore it. You should consider defining and understanding your target audience. This will help you create content that speaks directly to them.

Content that adds no value

If your content is getting little engagement, it probably doesn’t add value to your target audience. Creating content without understanding your prospective customers’ needs might not produce the desired results. Consumers want content that provides value to them and if they fail to get that from your content, they look for quality content elsewhere.

Content that is not optimized for search engines

It might be difficult for your clients to find your content if you don’t make it easy for them to find it. You might have valuable content but your target audience has no means of finding it. Failing to optimize your content for search engines might result in lower rankings. You can outsource expert SEO services to optimize your content and increase your visibility on search engines.

You are not consistent with your marketing efforts

When you fail to consistently create fresh and engaging content for your audience, they might view you as an unreliable source of information. For instance, you might post one roofing blog and post another after a long period. By this time, your potential clients might have found another credible source of information. Therefore, you should consider creating content consistently to retain your audience.

33. How do I make my content engaging?

If you are thinking about revamping your content to increase engagement, we can help. Engaging and interesting content can help drive more traffic, increase website visibility, increase conversions, and more. Here is how you can create engaging content.

Create original content

Creating unique content can attract more potential customers and increase engagement. Try to focus on coming up with your own original ideas that distinguish you from your competitors. When you create content that your audience can’t find elsewhere, you can increase engagement and grow your brand.

Use high-quality infographics and images

Try to incorporate high-quality images and informational infographics in your content. Visual content can attract more potential customers to your site. When your prospects find your infographics useful, they could share them on social media platforms and increase engagement.

Focus on your customers’ needs and interests

Create content that invokes your potential clients’ emotions. You can do this by focusing on their interests, pain points, motivations, and more. For instance, you could blog about the latest trends in construction or more sustainable building solutions.

Use popular hashtags

Discover the most popular hashtags on social media and utilize them to increase engagement on your social media posts. Try to find out the trendiest hashtags and focus your social media posts on them.

Create actionable content

Try to create content that drives customer action and engagement. You can use compelling calls to action (CTAs) to guide your audience on the next step to take. For instance, you can include internal links to more related blog posts to increase engagement.

34. What is thought leadership in content marketing?

You might have come across the term thought leadership in content marketing and you are wondering what it entails. Thought leadership involves creating high-quality, insightful and educational content to showcase your expertise in your niche. The primary goal of thought leadership in content marketing is to establish your brand as a credible and authoritative source of information even to other brands in your industry.

When other brands refer to you for information, your target audience is likely to gain trust in your content. For instance, when potential clients view you as a thought leader in the roofing industry, they are likely to trust your roofing content. The more your audience trusts you, the more they are likely to trust your services too.

How do you become a thought leader you ask? You can demonstrate thought leadership by researching and creating valuable and insightful content that solves your potential clients’ problems. For instance, you can write informative blog posts, eBooks, white papers, and other forms of educational content.

Consistently keeping up with your audience’s needs can help you constantly create content that matters to them. Conduct in-depth research on topics that add value to your potential customers. For instance, you can provide statistics and real-time data that support your content.

Thought leadership helps you acquire loyal customers and increase your website authority. For instance, when more websites link back to your plumbing content, search engines might increase your ranking. Thought leadership content also helps you generate more relevant leads and increase conversions.

35. What do you mean by evergreen content?

In case you have stumbled across the term evergreen content in your content marketing journey, you probably want to know what it is all about and whether it can be of help. Evergreen content is a type of content that remains relevant and useful to your readers for a long period.

For instance, a construction blog post or video that continually provides value to your target audience. An example of evergreen content is “a guide to roof replacement” or “how to fix a leaking roof”. A leaking roof is a problem that is constant regardless of time.

Evergreen content is crucial to driving traffic, leads, sales, and more over a long period. With evergreen content, you might continue to increase conversion rates and drive profits. Creating high-quality evergreen content helps you build your website’s authority and credibility.

To create evergreen content, you should consider focusing on sustainable topics and ideas that are not affected by time. You can also update your old evergreen content by adding new tips, information, etc.

Consider creating different forms of content to reach a wider audience. Below are some content types you can create.

  • How to guides
  • Glossaries
  • Product reviews
  • Tips
  • Customer testimonials

You can optimize your evergreen content for search engines without ruining the user experience. For instance, try to use relevant keywords throughout your content and headings. You can also include quality meta descriptions to increase click-through rates. Optimizing your content makes it easy for your target audience to find your content.

36. Short-form or long-form content, which is better?

You are probably torn between using short-form or long-form content for your content marketing strategy. We can help you clear your doubts. Both short-form and long-form content can be effective for your marketing strategy depending on how you implement them.

Short-form content is easy to digest and understand. On the other hand, long-form content is comprehensive and provides in-depth information to your target audience.

Short-form content includes short blog posts (1000-1200 words), social media posts, infographics, email content, and others. Through short-form content, you can deliver clear and concise information that doesn’t overburden a user with information. Long-form content includes long blog posts (2,000+ words), guides, tutorials, whitepapers, eBooks, and more.

While short-form content might be effective, and easy to understand we would recommend using long-form content. Long-form content educates and engages your target audience. For instance, when a customer is looking for a solution to a problem, they might prefer content that addresses their content comprehensively.

Long-form roofing content can be a great marketing idea that can increase traffic, boost your ranking and enhance your thought leadership in the industry. Long-form content is also more widely shared compared to short-form content. Short-form content is shared about 4,500 times while long-form content is shared around 8,000 times.

Short-form content might not be great for SEO. On the other hand, search engines give more priority to long-form content. Therefore, it might be better to focus more on creating long-form content. However, you can still use short-form content in places where it is more suitable.

37. How do you create content that appeals to your audience?

Your current content might not be attracting your audience and you are wondering how to make improvements. To create content that attracts and engages your audience, consider the following:

Understand the needs of your audience

Research your target audience and try to understand their needs. Only then can you create content that attracts them. Discover their pain points, their drives, interests, and more. When you understand what your potential customers care about, you can tailor your content to align with their needs.

Appeal to emotions

Attach your content to emotions. Try to be more humane and empathetic with your content. For instance, you can tell your potential clients that you understand how frustrating plumbing problems are. After that, you can offer a solution to their problem. Appealing to emotions helps you create a strong connection with your audience.

Use analytic tools

Try to use social media analytics to discover what type of content your audience likes. You can focus on metrics such as shares, engagement, and more. For instance, when you discover your audience loves video content more, you can focus on creating more engaging video content. Some analytic tools you can use include Buffer and Cyfe.

Keep up with trends

You should consider using trends to come up with interesting content that can appeal to your potential customers. For instance, your target audience might be interested in recent construction trends. You can use that to create an educational blog post covering the topic.

Ask your audience

Another way to create high-quality content is by personally asking your potential customers what type of content they prefer.

38. What are the most common content marketing mistakes?

Understanding some of the most common content marketing mistakes can help you create a more effective marketing strategy. Read on to discover some of the mistakes and how you can avoid them.

Failure to understand your audience

Without a clear understanding of your target audience, you might not create content that is relevant to them. Creating irrelevant content drives away potential customers and affects your ranking on search engines. To avoid this, you should consider researching your audience to discover their needs. You can create detailed buyer personas to create content that adds value to your audience.

Lack of clear content marketing goals

When you fail to clearly define your marketing goals, your content marketing strategy might not produce positive results. For instance, if you fail to set metrics, you might not know whether your strategy is effective or not.

To avoid this, you should define your marketing goals and focus on monitoring the relevant metrics like website traffic, conversion rate, click-through rate, impressions, and others.

Being inconsistent with posting content

Part of an effective content marketing strategy is being consistent. Therefore, failure to consistently update and publish content can cost you traffic, leads, and result in low visibility on search engines.

When you are inconsistent with your content, potential customers are likely to follow a consistent brand. You can try to regularly post blogs, social media posts, videos, and other types of content.

Failure to optimize for search engines

If you don’t optimize your content for search engines, your target audience is unlikely to find your content. Consider hiring a Search Engine Optimization (SEO) expert to optimize your content and increase your chances of ranking higher and driving more traffic.

39. How do I distribute content?

You are probably unsure of how to effectively distribute your content. After creating your content, the next step is figuring out how you will get it in front of your target audience. Find out how to successfully distribute your content below.

Evaluate your distribution options

The first step of distributing content is evaluating your distribution options. There are several distribution channels you can consider depending on the type of content you want to publish. You can also try to find out which channels you are likely to reach a bigger portion of your potential customers. Below are some of the categories you can consider.

Owned media

Owned media channels are those that you own. This means that you are in control of when and where to publish. These channels include websites, blogs, social media profiles, emails, and more.

Earned media

The earned media distribution channels are those that are controlled by third parties like your audience, other websites, influencers, etc. Earned media channels include guest posts, social shares, product review websites, and others.

Paid media

Paid media distribution channels involve paying a fee to distribute your content on social media platforms, search results pages, websites, etc. Some of the paid distribution tactics include Pay Per Click (PPC) advertising, social media advertising, and more.

Identify your channels

After carefully evaluating your channels, you can select the most ideal channels to distribute your content. For instance, you can choose to publish blog posts on your website or post videos on YouTube, Facebook, etc.

Promote your content

Once you select your channels, you can now publish your content and interact with your audience. Try to respond to comments on your social media posts and provide answers to any questions.

40. Which is better? To create internally or to outsource content?

Outsourcing expert services or creating content internally are both viable options and you could be wondering which is the most suitable option for your brand.

Creating content internally can be effective depending on your content needs and budget. However, the content creation and implementation process can be time-consuming. You might fail to strike the balance between content creation and attending to other business functions.

Furthermore, your in-house team might not have adequate experience to successfully handle your content marketing campaign. With limited experience and skills, your in-house content creation can take longer and lead to more overhead costs and low-quality results.

On the other hand, outsourcing content might be the most ideal option since expert content creators have the expertise and skills to create and publish quality content. About 55% of marketers outsource content marketing services.

Freelancers or content marketing agencies can effectively handle all your content marketing needs. Expert content creators can also deliver quicker results compared to your in-house team.

Outsourcing content creation services lets you focus on other business operations while the experts handle your content. An expert also has the right tools to implement an effective content marketing strategy. Outsourcing content creation services allows you to evaluate different content marketing agencies or freelancers and select the most ideal experts who can produce quality results.

Expert content creators can create and publish content consistently since they don’t have to focus on other business activities. Their primary focus is to ensure your content is aligned with business objectives and to constantly deliver fresh content to your target audience.

41. What is a good length of a blog post?

If you are considering starting a blog, you probably want to know how long your blog posts should be to drive results. The length of your blog posts might depend on several factors like the type of content, the message, your target audience, and more.

There are situations where you only require to write short content to deliver a message to your audience. On the other hand, some topics require in-depth information to deliver comprehensive and valuable information to your target audience.

However, longer blog posts tend to drive better results compared to shorter blog posts. Long-form content gets about 77.2% more backlinks than short-form content.

The ideal length of a blog post is about 1500 to 2500 words. For short-form content, the article length minimum is about 300 words. Content with less than 300 words is considered thin content and might not produce results.

Some search engines like Google prefer long-form content compared to short-form content. A longer blog post provides you with an opportunity to exhaustively cover a particular topic and provide value to your audience. Your potential customers might even share your content when they find it useful.

Long-form content gets about 56% more shares than short-form content. Blog posts with over 1000 words provide more opportunities to incorporate keywords and rank higher on search engines. However, without value, a long blog post might not produce the expected results.

You should try to incorporate the right keywords, and add value to your readers. You can include images and infographics to break text monotony and provide a positive user experience.

42. Is guest posting part of content marketing?

In case you are wondering whether guest posting is part of content marketing, we can help you discover the relationship between guest posting and content marketing. Guest posting can be part of your content marketing strategy and it involves creating content for another website to acquire backlinks, get more recognition, increase traffic, and more.

Guest posting is an effective content marketing strategy that can increase your website’s authority and credibility. You can try to reach out to authoritative bloggers in your niche and create blog posts for them. You can then request backlinks and brand mentions in return.

Before you reach out to other website owners, you should consider establishing your guest blogging goals first. Try to set clear measurable goals that can drive significant results to your website. For instance, you might want to increase your traffic, get more leads, enhance thought leadership, and more.

After establishing your goals, try to conduct research and discover the most authoritative websites in your niche. For instance, you can try to find roofing websites that have blogs with the most engagement.

Once you find the ideal website, find out the type of content it has, and come up with topic ideas that resonate with the brand’s audience. This way, you can increase your chances of getting your ideas accepted.

Try to be beneficial to the website’s owner by commenting on their posts, sharing their content, and more. Doing this can help you create a mutually beneficial relationship with other website owners. You can also encourage guest blogging on your website to provide your audience with a variety of quality content and help you build lasting relationships with other influencers.

43. Which types of tools do you need for content marketing?

You might be uncertain about the types of tools required to successfully plan and execute your marketing strategy. We have covered some of these tools below.

Content management system

A content management system (CMS) is a tool that allows you to effectively create, modify, and publish your content. This tool is relatively easy to use and you don’t have to be a technical expert to operate a content management system. Some of the content management tools you can utilize include WordPress, Wix, SquareSpace, and more.

Customer relationship management tool

You can use a customer relationship management (CRM) tool to effectively manage your customer relationships. A customer relationship tool allows you to collect customer data and use it to improve customer relationships.

A CRM tool helps you understand your customers better and create content that addresses their needs.

Marketing automation systems

Marketing automation systems can handle and manage marketing tasks eliminating the need for constantly handling the tasks yourself. This tool allows you to focus on other essential business operations.

A marketing automation tool can handle different aspects of your content marketing aspects such as sending emails, social media marketing, messaging, and more.

Analytic tools

Analytic tools are crucial to monitoring and tracking the effectiveness of your content marketing strategy. You can use an analytic tool like Google Analytics to track your website traffic, measure engagement rate, analyze your keywords, and more.

Design software

Design software allows you to create unique and attractive content that makes you stand out from your competitors. With appropriate design tools, you can customize your content to fit your goals. You can try using tools like Adobe Creative or Canva.

44. Is originality important in content marketing?

If you are wondering whether originality is an important aspect in content marketing, you are on the right track. Creating original content is paramount in content marketing.

Originality is creating and publishing unique content that has never been published in the past. Original content helps you set yourself apart from competitors and add more value to your readers.

Unique content also increases your chances of ranking higher on search engines and generating more traffic and leads. Originality allows you to establish thought leadership in your niche. For instance, when you constantly publish original and valuable plumbing blogs, your audience is likely to rely on you for useful information.

With original content, your audience is likely to trust you and view your brand as a credible source of information. Unique content helps you capture and retain your target audience which could translate to increased customer loyalty. Other sources are also likely to refer to your content leading to more backlinks and increased brand awareness.

When you post high-quality original content, your potential customers are likely to engage and share it on social media platforms. To create original and valuable content, you should consider researching and understanding your audience. The more you understand their needs the easier it could be to create content tailored just for them. Duplicating content on the other hand, can cost you traffic, leads, profit, and much more. Search engines like Google might penalize you even for duplicating your own content.

45. What is the relationship between content marketing and SEO?

SEO and content marketing are terms that you constantly find together and you are wondering how the two are related. Content marketing and SEO work together to ensure your marketing strategy is successful.

Content marketing focuses on creating and distributing high-quality content to your target audience. On the other hand, SEO aims at improving your content’s visibility and attracting relevant traffic to your website. One strategy might not be as effective without the other.

SEO involves in-depth keyword research and optimization to increase your ranking on search results pages. An expert can help you seamlessly integrate SEO into your content marketing strategy. They can identify and incorporate the relevant keywords into your content.

For instance, they can include “roof replacement” in your roofing blog or video. However, for SEO to produce results, you should create high-quality, engaging, and informative content.

You might create high-quality content but without a functional and optimized website, your chances of getting high-quality results are low. Here is where SEO comes into play. With SEO you can optimize your website for mobile phones and improve its loading speed. SEO also focuses on improving navigation to create a positive user experience.

A website that loads slowly and fails to display properly on search engines might cost you traffic and affect your position on the search results pages. Your potential clients are also likely to get a negative experience when you have a poor website design that is difficult to navigate. SEO also ensures that your headings, URLs, and links are properly optimized to increase visibility.

SEO also requires content to produce results. A highly optimized website without content might not get the expected results. Therefore, it is crucial to consistently post and update your content.


Content marketing is broad and it might be challenging to fully comprehend and keep up with all the important aspects required to implement a successful campaign. Some important aspects like understanding your audience and creating original content can help you create and implement an effective content marketing strategy. In case you require additional information, don’t hesitate to contact us today.