Your goals might be to expand your roofing business and boost brand awareness in the long run. However, you are not sure of the marketing channels you can use to achieve your business goals. We can help you reach your objectives with several effective roofing marketing ideas. Below we have covered both digital and traditional roofing company marketing ideas that can help you achieve business success.

Create and customize your roofing website

If you don’t have a roofing website, you can consider hiring an expert to create a functional website for you. In case you already have one, you can still make more improvements to attract more customers.

Your website developer can customize your website with an attractive website design that catches the eye of your potential customers. You also need high quality website content to help with your conversion and lead generation.

Ensure that your website is easy to navigate and well organized to help your website visitors find information easily. With a properly customized website, you can attract more website traffic, make more sales and grow your business.

Optimize your website for search engines

Search Engine Optimization (SEO) is another roofing marketing idea that can help grow your business. This marketing strategy focuses on increasing your visibility on search engines and attracting a relevant audience. An SEO expert can effectively plan and execute an SEO marketing campaign that can grow your business in the long run.

Optimizing your website for search engines involves creating high-quality content that keeps your readers interested with the potential of becoming active customers.

Your SEO expert can create optimized content that seamlessly converts your customers throughout the sales funnel. Some of the content that can increase your website’s visibility include:

  • Blog posts
  • Videos
  • Infographics
  • Images
  • Podcasts

An SEO expert knows how to select the right keywords that match your prospects’ search intent. They can also research and write about relevant content that matters to your target customers. A properly executed SEO strategy can increase your ROI, boost brand awareness, and grow your roofing business.

Optimize your website for local search

Local Search Engine Optimization (Local SEO) is another effective roofing company marketing idea that you can utilize to grow your business. Local SEO helps expose your business to the relevant local target audience. With local SEO, you can increase brand awareness in your locality and help customers easily find you online.

With the help of a local SEO expert, you can increase your visibility on search engines whenever a customer searches for roofing services in your locality. Your local SEO expert can help you claim and optimize your Google My Business listing which is a free online tool that improves your visibility on local search results pages.

Ensure that you provide the correct contact information on your GMB profile to help potential customers easily contact you. You can also include your operating hours and photos related to your roofing services. Since about 46% of online searches have local intent, local SEO can help you grow your business by driving relevant local leads to your website.

Local SEO can also help you acquire more loyal customers in the long run. A local customer that is contented with your roofing services is more likely to hire your company again. All these depend on how you create and optimize your website content and campaigns.

Acquire and manage customer reviews

Customer ratings and reviews are one of the reliable roofing marketing ideas that you can use to promote and grow your business. Customers are more likely to invest in a roofing company with several positive customer reviews than one with none.

Customer reviews can also enhance a customer’s trust and encourage them to hire your roofing company.

You can try to get reviews by requesting your clients directly through emails. You can alternatively offer incentives like coupons or discounts to encourage your clients to leave reviews. However, with great customer service, you might get positive reviews and high ratings without much struggle.

Try to respond promptly and professionally to your customer reviews to show your customers that you care. In case of a negative review, try to approach it carefully and thoughtfully. For instance, you can offer your apologies for the inconvenience and tell them to reach out to get the issue rectified.

Customers tend to trust what previous customers say about your business and the way you respond can determine whether you gain more customers.

Promote your content on social media platforms

Social media marketing is a roofing company marketing idea that can help you reach a wide target audience and boost brand awareness. In case you don’t have social media accounts, you can consider creating several accounts for your business.

However, before you create social media accounts, try to find out where your target audience is likely to be found. For instance, if a larger portion of your target audience can be found on Facebook, focus more on promoting your roofing content on Facebook.

Some of the other social platforms that you can use include YouTube, Instagram, Twitter, and more. You can post your video content on YouTube. Try to focus on interesting and engaging topics that can attract and retain relevant traffic. You can also post photos and short articles on Facebook or Instagram. Try to include links to your website for viewers to find more informational and interesting content.

Invest in a PPC campaign

Pay Per Click (PPC) advertising is a search engine marketing method that can increase your website’s visibility and attract more traffic. PPC is one of the effective roofing marketing ideas that can help you boost your ROI and boost your roofing company’s growth. This marketing method involves paying a fee to get your website ranked on search engines for the relevant keywords.

A reliable PPC expert can help you execute a successful PPC campaign strategy. They can conduct research and bid for the most relevant keywords that can help increase the visibility of your website for particular search terms. For instance, when a customer searches for “best roof installation services”, your roofing company can appear on the search engine results.

PPC ads appear on top of organic results which increases your chances of attracting more website traffic. You can increase your chances of converting more leads into customers and making more sales with an effective PPC campaign.

Start a Local service ads campaign

Local service ads can help place your roofing company in front of the right customers. These ads are effective roofing company marketing ideas that help you acquire local customers and build your brand.

Local service ads appear on top of both PPC ads and organic results and you are required to pay a fee each time a customer contacts you directly through an ad. Due to the position of PPC ads on the search results, your website can become more visible to a customer searching for services related to your company.

A local service ad expert can help you execute a successful local service ad campaign that increases leads and customers. Local service ads can be an effective supplement to your local SEO strategy.

Utilize email marketing

Email marketing is one of the most effective roofing marketing ideas that can help you generate a high ROI for your company. Email marketing involves promoting your roofing services by sending emails to your prospective customers.

You can try to handle your email marketing campaign or hire an expert to help you while you focus on other aspects of your business. You can create an email list and encourage your potential clients to subscribe by offering incentives such as discounts, coupons, free inspections, etc.

Try to send customized and personalized emails to your target audience that show your clients that you understand their needs. For instance, you can remind a client to schedule maintenance after installing a new roof.

Try not to sell your services all the time. Instead, you can send informational content that can help your client solve a roofing problem. For instance, you can send maintenance tips or DIY roofing information. You can also send them links to your latest blog posts. Email marketing can help you create lasting relationships with your clients and increase customer loyalty.

List your business on local directories

Listing your business on local online directories can further supplement your local SEO strategy and help local customers easily find your business. These online directories help clients find reliable roofing contractors that can handle their roofing projects. The following are some local directories you can utilize to acquire more clients.

  • Home Advisor
  • Angi formerly Angie’s List
  • Better Business Bureau
  • Yelp
  • Houzz
  • Roofer911

Some of these online directories let you list your business for free. You can also get more customer reviews from these sites and build your brand’s reputation.

Positive reviews could lead to more recommendations and customer retention. Local directories can also help you boost brand awareness by listing your business on several popular business directories.

Attend trade shows

Attending trade events is another effective roofing company marketing idea that can help you grow your business. You can attend relevant trade shows where you are likely to interact with potential customers. Trade shows provide an opportunity to directly interact with prospective customers.

Your potential clients can readily ask questions and present their roofing needs. You can also provide roofing solutions that can solve their roofing challenges. Potential customers are also more likely to trust you when you interact directly.

Even though your clients might not need your services immediately, you can provide them with your contact or hand out brochures and flyers.

Attending trade shows also gives you a chance of interacting with other roofing contractors and exchanging ideas. You can learn several things from your competitors. For instance, you can find out the strategies they are using to market their services and utilize them to form better promotion tactics.

Use door-to-door advertising

Door-to-door marketing is a traditional roofing marketing idea that can help you gain more customers and grow your business. This roofing company marketing idea can help you generate viable leads and build more personal connections with prospective customers.

You can visit residential neighborhoods and promote your services directly to prospective customers. After severe hail and wind storms, most property owners are likely to need roof repairs or replacements. You can use the situation to approach residential and commercial property owners and promote your services.

Door-to-door marketing can be highly effective since you provide an avenue for potential clients to ask questions and talk about their roofing needs. You can also get a closer look at potential customers’ roofs and offer to repair or replace damaged roofs.

Try to print out flyers and brochures that you can hand out to potential customers in case they require your services in the future.

Word-of-mouth referrals

Word of mouth referrals is one of the most effective roofing company marketing idea that can help you increase your customers and make more sales. Prospective clients are more likely to invest in roofing services recommended by close friends or family members. You can improve customer loyalty with word-of-mouth marketing.

You can encourage word-of-mouth referrals by directly requesting your clients to refer your roofing company to other customers. Consider creating a referral program to encourage more referrals. You can even offer discounts to clients for every new customer they refer your brand to.

You can also reach out to other home improvement contractors like plumbers, or real estate contractors and request them to refer their customers to your company.

Try to also refer these contractors to your clients to create mutually beneficial relationships. Word-of-mouth referrals are one of the most cost-effective marketing strategies since the marketing is mostly done by other people.

Improve your customer services

You can use customer service as a roofing marketing strategy to encourage customer loyalty and build a good reputation for your brand. Your customers contribute to the growth of your business and it is important to prioritize their needs and treat them right.

How customers perceive your business can determine whether you get more customers or not. Poor customer service can lead to negative reviews which could affect the reputation of your roofing company. Therefore, you should focus on creating a positive customer experience throughout your customer’s journey.

Try to respond promptly to calls and messages from your clients. You can also create a transparent project process by communicating all the required project details to your customer. For instance, communicate all the pricing details to your clients. Try to clarify any concerns that your client might have to put their mind at ease.

You can also try to complete roofing projects in the expected timelines to show your customers that they can rely on you.

You can use a Customer Relationship Management (CRM) tool to organize and manage your clients’ information all in one place to increase convenience.

Invest in high-grade equipment

Using high-quality roofing equipment and tools is another roofing marketing idea that you can use to grow your business. High-grade equipment helps build your brand’s reputation and earn your customer’s trust. Your clients are more likely to view you as reliable and trustworthy when you use high-quality equipment.

With high-grade equipment, you can deliver high-quality results that reach your customer’s standards. Some of the high-grade roofing equipment can help you work quickly on your roofing projects and help you increase productivity and complete projects within the required timeline. Such equipment includes:

  • Cordless roofing drills
  • Shingle hog
  • Automatic staple gun
  • Roof hoist

Send direct mail

While most marketers focus on digital marketing, you can utilize direct mail marketing to acquire more leads, customers, and grow your roofing business. Direct mail could even be more effective than some digital marketing channels and generate a high ROI for your business.

People are more likely to read and respond to direct mail compared to emails. You can use this to your advantage and send flyers, postcards, and promotional letters encouraging your potential customers to invest in your business.

You can include your business name, logo, contact details, and a compelling CTA that nudges your prospective customers to take action.

You can also include photos of your previous projects to attract the eye of your prospects. For instance, you can include before and after photos to showcase your work to your potential customers.

Brand your vehicles and apparel

You might lack a physical store but you have several utility vans. In this case, you can market your business through your vans. You can also hire an expert graphic designer to embed your company’s information on your working attire.

Your graphic designer can customize your vehicle with attractive colors that grab the attention of prospective customers when your vehicle passes through several residential and commercial areas. Include your company’s name, logo, and contact details to create brand awareness and grow your roofing business.


Marketing your roofing business can become easier with the right marketing channels. You can increase your customers, make more sales, and acquire more profits with effective marketing strategies. Both digital and traditional marketing ideas can produce results for your roofing company. You can utilize SEO, social media marketing, door-to-door marketing, or branding to create more exposure for your business. For more information about roofing marketing ideas, reach out to us today.